Great business card design starts off with a clear understanding of the companies brand and target audience. After you can pinpoint where you want to go with the design and style of your business card its time to think about paper types and printing options. A thin flimsy paper stock suggests that your company is low class and fleeting. On the other hand a sturdy card stock suggests that you are stable company that cares about their image and brand. We offer many card stocks, some of our favorites include 16pt silk laminated, 130lb cover uncoated and 20pt plastic business cards.
Next, printing methods should be considered. Using Spot UV or Foil Stamping can make your card stand out. Of course great full color business cards are a much better option to black and white, it is really a treat for your new clients to see that you have purchased custom cards that let them know that you care about details. We know that for some, a business card is a business card, but we disagree! A business card is your first line of defense. It is what separates the professionals from the part-timers. We have all been to networking mixers and been handed a card that looks like it was printed on a home computer or ordered online at some half rate printing website and thought, “how can I take this person seriously?.” We don’t blame you. When someone hands you a business card with confidence that looks like they had a professional design firm create them and a professional printer print them, you cant help but be impressed and curious about the business behind the card.
in summary, invest in great graphic design for your business cards and look into a few custom printing options that will set you apart from your competition. Good luck and take care! -The Santora Team.